Shop windows
One idea in passing.
Promotions, new arrivals and hours read from the street.
What should someone remember as they walk past?
Walk the pavement in both directions. Check the message through the shop-window glazing that will remain in place at different times of day. Do not choose brightness from a catalogue image.
One window. One message.THE CONTENT
Write a day’s content.
Three moments, their messages and a content maintenance plan.
Open this space in the deskTHE DISPLAY
Check the conditions.
Documentation and reading checks for your intended display use.
Read the supporting guideBefore publishing the slide
- Offer and condition match current information.
- Message understood from both walking directions.
- Message checked through the shop-window glazing under the site’s lighting.
- Content update owner, expiry condition and replacement slide agreed.